Tim Johnson Gets Keys to the "Team LEER" Toyota Tundra - continued

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Cyclocross is a form of bicycle racing that takes place on short (1.5 – 2.0 mile) closed-loop courses that include pavement, off-road trails, steep hills, grassy fields, and mid-course barriers that require riders to carry their bikes on their backs. The racing involves tight-packed action by top-caliber athletes, extreme physical performance, up-close spectator access, high-tech equipment, and thrilling finishes, making it the fastest-growing bike-racing category. And, because the cyclocross season stretches through fall and into winter, mud, rain, snow and ice often show up to add another dimension to the racing.

At the presentation, LEER National Director of Marketing, Joel Ayres, said, “the go-anywhere, conquer-anything spirit of cyclocross fits perfectly with the message LEER has for pickup truck buyers and outdoor sports enthusiasts everywhere: A LEER-outfitted pickup truck is the best way to get to where the action is – and to bring all the gear you need along with you.”

Ayres went on to explain that LEER expects its sponsorship of Team LEER to reach in two directions: bringing pickup truck owners heightened awareness to the sport of cyclocross, and bringing cyclocross participants a heightened awareness of how well LEER suits the demands of their sport.

Additional information on Tim Johnson, Lyne Bessette, Team LEER, the 2007-08 North American cyclocross season, and the LEER product line is available online at www.teamleer.com.